Assessing the competitive advantage potential of cross-business strategic fit involves
Coca-Cola's August 2018 move to acquire Costa Coffee, an international coffee chain, meant that the acquired company had to first pass which three Tests of Corporate Advantage? Attractiveness ratings identify which industry has the best/worst value chain matchups from the standpoint of cost reduction potential.ĥ.Attractiveness ratings help to identify competitively valuable resources and capabilities.from most attractive to least attractive. Calculating attractiveness ratings is a systematic and reasonably reliable method for ranking a diversified company's industries, i.e.Attractiveness ratings help to identify the ability to match or beat rivals on key product attributes.Attractiveness ratings help to identify the opportunities to exercise bargaining leverage with key suppliers or customers and help identify which industry is likely to be the largest/smallest contributor to the company's growth and profitability.What is the benefit of calculating quantitative attractiveness ratings for the industries a diversified company has invested in? Cost reductions stemming from strategic fit along the value chains of related businesses can result inĤ. limited competitive advantage potential.ģ.financial instability and very demanding managerial requirements.minimal potential for shareholder value creation and financial stability.very demanding managerial requirements and limited competitive advantage potential.